The “B” Word Special Edition: You’re the Face of the Brand

  Last week, we wrote about the importance of backing it up. You know, taking time, breathing, slowing down – backing up, looking away, and then looking back from a different perspective.  At the time, it was more about launching your brand. And then two things happened. Phil Robertson and Justine Sacco. One person was representing an empire. One...

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Be an Idiot, Not a Genius

There are many secret experts- people who you would never guess are gifted in their field of work unless you were knowledgeable in that field, too- but it is graphic designers who have the unique opportunity to show their expertise in a way that is easily and immediately understood by everyone. I feel that people in this visually charged...

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Focus On Your Version Of Awesome

Did you grow up blowing on Nintendo games when your video game froze on the screen? Do you remember having a dial up modem that was so loud theneighbor 3 doors down knew that you just hopped online? Were some of the most exciting times of your youth hearing the phrase, “You’ve got mail?” I grew up around computers. Given enough...

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The Branding of Political Campaigns

If there’s one thing I’ve learned in the 14+ years in and around politics, it’s that nothing is done by accident. Like the big Madison Avenue PR agencies, a campaign’s image and message is (usually) expertly crafted to resonate with 50% +1 of the voting electorate. The goal is to win, and in order to do that the campaign...

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Top 5 Reasons You Need a Blog to Build Your Brand

Whether you are launching a startup or are a long time business owner, an author, speaker, teacher, or professional, you need a blog. Blogging is a great way to help build and maintain your brand. Blogs aren’t just for sharing your personal stories anymore. They can be used for anything you want, because it’s yours. It represents you. It represents your brand....

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