The “B” Word: No Unicorns or Glitter Here

Some days you write an inspired blog post that brings down angels and glitter. Sometimes a unicorn or two will even show up if you use the write adjective. This is not that blogpost. However, this will give you the final piece of the puzzle that you need when it comes to the branding process.   We’ve talked about...

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Good Design Matters

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”  —Paul Rand As a designer, it’s hard for me to think someone could pick a bad design when presented with a good one, but I...

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The “B” Word: Defining the Relationship (The DTR Talk)

Alright, my darlings. Today I want to tell you about a semi-ridiculous conversation that one of my besties, @jessamyngray and I had with another dear friend of ours who shall remain nameless. Nameless Friend had been spending quite a bit of time with a wonderfully attractive man and had called to let us know. She also informed us that her...

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The “B” Word: What is Branding?

 You hear it all the time now. Branding. I see some of you out there snarling up your nose. Stop that. Right now. I’m getting ready to break down exactly what branding is and why you need it. Now, you know me. If you don’t, here’s where the rubber meets the road:  you’re always going to get the #truestory...

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