The “B” Word Special Edition: You’re the Face of the Brand

  Last week, we wrote about the importance of backing it up. You know, taking time, breathing, slowing down – backing up, looking away, and then looking back from a different perspective.  At the time, it was more about launching your brand. And then two things happened. Phil Robertson and Justine Sacco. One person was representing an empire. One...

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Back It Up

A few nights ago, I was chatting with one of my clients about life and love and how things were coming with her growing brand. We’ve been working on things now for five months, and every step has been deliberate and good (and not always easy). Her core values are clear, her purpose is – well – very mindful....

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Be Unapologetic

Be Unapologetic.  Now, before you give me that strange look and say “hey, wait a second – you just wrote a blog post about the importance of apologizing,” take a moment and read this. (Oh, and by the way, yes – yes, I did just write a post about the importance of apologizing. And you should apologize if you’ve...

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Social Media Suicide

I stare at the screen, my fingers resting like little soldiers on the keyboard, always at the ready to march in a strange drill of obedience to whatever they’re told. But let’s be honest. Some days, like today, these fingers don’t want to move. Yes, today I’m social media cranky. They don’t want to write another thought-provoking status, or tell one...

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Good Design Matters

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”  —Paul Rand As a designer, it’s hard for me to think someone could pick a bad design when presented with a good one, but I...

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The “B” Word: Defining the Relationship (The DTR Talk)

Alright, my darlings. Today I want to tell you about a semi-ridiculous conversation that one of my besties, @jessamyngray and I had with another dear friend of ours who shall remain nameless. Nameless Friend had been spending quite a bit of time with a wonderfully attractive man and had called to let us know. She also informed us that her...

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Silence the Experts

I’ve been staring at my WordCloud lately. You know, that hodgepodge puzzle of words that peeks into my blog to see what hides in the pages. So many words there make me smile – places and names and things like mercy and kitchen therapy and friendship. It’s no secret that I love words. I think they are beautiful morsels...

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The Branding of Political Campaigns

If there’s one thing I’ve learned in the 14+ years in and around politics, it’s that nothing is done by accident. Like the big Madison Avenue PR agencies, a campaign’s image and message is (usually) expertly crafted to resonate with 50% +1 of the voting electorate. The goal is to win, and in order to do that the campaign...

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Top 5 Reasons You Need a Blog to Build Your Brand

Whether you are launching a startup or are a long time business owner, an author, speaker, teacher, or professional, you need a blog. Blogging is a great way to help build and maintain your brand. Blogs aren’t just for sharing your personal stories anymore. They can be used for anything you want, because it’s yours. It represents you. It represents your brand....

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The “B” Word: What is Branding?

 You hear it all the time now. Branding. I see some of you out there snarling up your nose. Stop that. Right now. I’m getting ready to break down exactly what branding is and why you need it. Now, you know me. If you don’t, here’s where the rubber meets the road:  you’re always going to get the #truestory...

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