The “B” Word Special Edition: You’re the Face of the Brand

  Last week, we wrote about the importance of backing it up. You know, taking time, breathing, slowing down – backing up, looking away, and then looking back from a different perspective.  At the time, it was more about launching your brand. And then two things happened. Phil Robertson and Justine Sacco. One person was representing an empire. One...

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Back It Up

A few nights ago, I was chatting with one of my clients about life and love and how things were coming with her growing brand. We’ve been working on things now for five months, and every step has been deliberate and good (and not always easy). Her core values are clear, her purpose is – well – very mindful....

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Focus On Your Version Of Awesome

Did you grow up blowing on Nintendo games when your video game froze on the screen? Do you remember having a dial up modem that was so loud theneighbor 3 doors down knew that you just hopped online? Were some of the most exciting times of your youth hearing the phrase, “You’ve got mail?” I grew up around computers. Given enough...

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The “B” Word: No Unicorns or Glitter Here

Some days you write an inspired blog post that brings down angels and glitter. Sometimes a unicorn or two will even show up if you use the write adjective. This is not that blogpost. However, this will give you the final piece of the puzzle that you need when it comes to the branding process.   We’ve talked about...

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