The “B” Word Special Edition: You’re the Face of the Brand

  Last week, we wrote about the importance of backing it up. You know, taking time, breathing, slowing down – backing up, looking away, and then looking back from a different perspective.  At the time, it was more about launching your brand. And then two things happened. Phil Robertson and Justine Sacco. One person was representing an empire. One...

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Back It Up

A few nights ago, I was chatting with one of my clients about life and love and how things were coming with her growing brand. We’ve been working on things now for five months, and every step has been deliberate and good (and not always easy). Her core values are clear, her purpose is – well – very mindful....

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Be Unapologetic

Be Unapologetic.  Now, before you give me that strange look and say “hey, wait a second – you just wrote a blog post about the importance of apologizing,” take a moment and read this. (Oh, and by the way, yes – yes, I did just write a post about the importance of apologizing. And you should apologize if you’ve...

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Social Media Suicide

I stare at the screen, my fingers resting like little soldiers on the keyboard, always at the ready to march in a strange drill of obedience to whatever they’re told. But let’s be honest. Some days, like today, these fingers don’t want to move. Yes, today I’m social media cranky. They don’t want to write another thought-provoking status, or tell one...

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Be an Idiot, Not a Genius

There are many secret experts- people who you would never guess are gifted in their field of work unless you were knowledgeable in that field, too- but it is graphic designers who have the unique opportunity to show their expertise in a way that is easily and immediately understood by everyone. I feel that people in this visually charged...

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Focus On Your Version Of Awesome

Did you grow up blowing on Nintendo games when your video game froze on the screen? Do you remember having a dial up modem that was so loud theneighbor 3 doors down knew that you just hopped online? Were some of the most exciting times of your youth hearing the phrase, “You’ve got mail?” I grew up around computers. Given enough...

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The “B” Word: No Unicorns or Glitter Here

Some days you write an inspired blog post that brings down angels and glitter. Sometimes a unicorn or two will even show up if you use the write adjective. This is not that blogpost. However, this will give you the final piece of the puzzle that you need when it comes to the branding process.   We’ve talked about...

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Good Design Matters

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”  —Paul Rand As a designer, it’s hard for me to think someone could pick a bad design when presented with a good one, but I...

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