The “B” Word Special Edition: You’re the Face of the Brand

  Last week, we wrote about the importance of backing it up. You know, taking time, breathing, slowing down – backing up, looking away, and then looking back from a different perspective.  At the time, it was more about launching your brand. And then two things happened. Phil Robertson and Justine Sacco. One person was representing an empire. One...

Read more

Be Unapologetic

Be Unapologetic.  Now, before you give me that strange look and say “hey, wait a second – you just wrote a blog post about the importance of apologizing,” take a moment and read this. (Oh, and by the way, yes – yes, I did just write a post about the importance of apologizing. And you should apologize if you’ve...

Read more

Good Design Matters

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”  —Paul Rand As a designer, it’s hard for me to think someone could pick a bad design when presented with a good one, but I...

Read more

Silence the Experts

I’ve been staring at my WordCloud lately. You know, that hodgepodge puzzle of words that peeks into my blog to see what hides in the pages. So many words there make me smile – places and names and things like mercy and kitchen therapy and friendship. It’s no secret that I love words. I think they are beautiful morsels...

Read more

The Branding of Political Campaigns

If there’s one thing I’ve learned in the 14+ years in and around politics, it’s that nothing is done by accident. Like the big Madison Avenue PR agencies, a campaign’s image and message is (usually) expertly crafted to resonate with 50% +1 of the voting electorate. The goal is to win, and in order to do that the campaign...

Read more