Be an Idiot, Not a Genius

There are many secret experts- people who you would never guess are gifted in their field of work unless you were knowledgeable in that field, too- but it is graphic designers who have the unique opportunity to show their expertise in a way that is easily and immediately understood by everyone. I feel that people in this visually charged...

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Good Design Matters

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”  —Paul Rand As a designer, it’s hard for me to think someone could pick a bad design when presented with a good one, but I...

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