The “B” Word Special Edition: You’re the Face of the Brand

  Last week, we wrote about the importance of backing it up. You know, taking time, breathing, slowing down – backing up, looking away, and then looking back from a different perspective.  At the time, it was more about launching your brand. And then two things happened. Phil Robertson and Justine Sacco. One person was representing an empire. One...

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The “B” Word: What is Branding?

 You hear it all the time now. Branding. I see some of you out there snarling up your nose. Stop that. Right now. I’m getting ready to break down exactly what branding is and why you need it. Now, you know me. If you don’t, here’s where the rubber meets the road:  you’re always going to get the #truestory...

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