The “B” Word Special Edition: You’re the Face of the Brand

  Last week, we wrote about the importance of backing it up. You know, taking time, breathing, slowing down – backing up, looking away, and then looking back from a different perspective.  At the time, it was more about launching your brand. And then two things happened. Phil Robertson and Justine Sacco. One person was representing an empire. One...

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The “B” Word: Defining the Relationship (The DTR Talk)

Alright, my darlings. Today I want to tell you about a semi-ridiculous conversation that one of my besties, @jessamyngray and I had with another dear friend of ours who shall remain nameless. Nameless Friend had been spending quite a bit of time with a wonderfully attractive man and had called to let us know. She also informed us that her...

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The “B” Word: What is Branding?

 You hear it all the time now. Branding. I see some of you out there snarling up your nose. Stop that. Right now. I’m getting ready to break down exactly what branding is and why you need it. Now, you know me. If you don’t, here’s where the rubber meets the road:  you’re always going to get the #truestory...

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