If you were to peruse my LinkedIn profile, you would find that my personal brand is made up of a myriad of pieces. At first glance you may wonder how the capacity to be a librarian and creative director for a film festival could reside in the same brain. The missing piece of the puzzle is this simple fact: my greatest passions are connecting people and ideas. If you come to my story and my brand with this understanding, then it all begins to makes sense.
“What’s your big dream” That’s the question I’ve been asking people since I can remember. I also ask them things like, “What does that mean? Why do you want to do that? How can we make that happen?” Then my brain turns to a bajillionty ways in which to make it happen. This all has led me into what I do today. I help you define your brand, discover your goals, craft your story, build your strategy, and connect you with the right people to make this all a reality.
I also have what my friend Emily Carlton likes to call #bluntgirlproblems. This is a plus for you and your brand. I'll tell you the truth. The point never being to criticize, rather always to push your brand to be better. I try my best to speak the truth in love, but shoot straight all the way.
Because, here is the truth of the matter…life is too short and the days are too long for you and your brand to be ordinary.
When I was 8, I told my parents I was going to be an archaeologist and adopt a bunch of children. They smiled and rolled their eyes at the dorky looking kid with the big crazy dream. I wish I could wow you by saying that dream came true – that I then traveled the world in search of ancient civilizations with my band of cool kids. But things didn’t work out quite the way I planned.
They worked out a whole lot better.
You see, I’m still that kid – the one who loves to dig and discover, the one who loves to uncover a great story. I’m a strategist and an ideator who finds joy in listening and asking “why.” And I’ve got a bit of a reputation – for finding the personality in a brand, and then weaving that personality into the way that brand engages with its customers. Yes, I said engage. Because a brand is more than a logo or tagline or magnificent marketing campaign. It's a living, breathing thing - and the way it relates is far more important than any transaction it makes. And here's the thing: I want to do that just for you. Because I believe your brand story matters.
How important is that passion for telling and curating story to me?
I’ve helped multiple businesses and faith-based organizations discover their story and develop their brands. And I’ve even traveled the world to find those stories in places like Guatemala, Romania, Russia, Jamaica, and Uganda. More often than not, you’ll find me there with kids, laughing and taking silly photos with my ever-present iPhone. (Can we talk about what a great brand story the iPhone has?)
Oh, and by the way – I make killer cupcakes. You won’t find that on my resume – but it’s true. I'll do that for you too.